People are reading blogs more and more as it becomes a more popular medium of information. It can be a little daunting if you are starting from square one. There are so many out there that it might be little intimidating. The most important thing is to not stop after a few posts. Your readers need credibility, and the only way you are going to get that is by publishing on a consistent basis. There are a few things that you can do to build your loyal readership.
Find Your Niche
If your next blog is about weight loss and healthy living, stop! Narrow your focus down to something like “post surgery weight loss tips” or “living healthy for people over 40” Instead of creating a blog on freelancing in general, start a blog for freelance bloggers or freelance graphic designers. You can be even more specific by targeting certain countries and locations. For example, freelance graphic designers from India. The more niche you go the higher your chances of success.
Why is this? Because targeting a small niche, instead of a very broad audience, allows you to create a more focussed blog content that solves problems, poses solutions and establishes you as an expert. Google also loves blogs that are focused on a single niche or a small group of closely related topics. In short, choosing the right niche can be the difference between creating a successful blog and waste of bandwidth.
With the ease of creating new blogs, there are so many that go unread or unsen. If you don’t wish to be one of these, it is important to identify the right topics for your blog content. The best way to do this is by identifying the biggest problems and questions of your target audience. Things that they want to know more about.
Even when you’re creating promotional content like reviews or comparisons, keep the benefit of your readers ahead of everything else. Ask yourself if your content is solving a problem or simply adding to the noise. If you can differentiate yourself from the rest of the pack, you give yourself a leg up.
There are a lot of ways to identify what kinds of topics your audience would most be engaged with. You can use discussion forums like Quora, Reddit and LinkedIn groups, or look for niche specific discussion forums.
Use Lead Magnets
To build a successful blog, you need to diversify your traffic sources so that you don’t go out of business with one Google algorithm change.
Which is why you need to build your email list from the very beginning. Your email subscribers know you, trust you and are much likelier to read your content and buy from you. These people represent productivity, but not every subscriber is useful for your business.
You need to attract email subscribers who can turn into paying customers in future.
To achieve this, you need to create a highly focused email lead magnet –, a video tutorial, an email course or any other incentive for joining your list.
Once your email lead magnet is in place and starts attracting subscribers, make sure you keep them engaged with smart email marketing without being too pushy. In fact, you need to have a pre-designed autoresponder series in place to nurture the relationship with your subscribers and convince them to buy the products you recommend or create yourself.
Create engaging email content that talks directly to your subscribers in a very informal and conversational tone. Ask them questions and encourage a discourse between you two. The higher the engagement level, the quicker you will build your loyalty.
Starting a blog can be more than a handful, but being mindful of the environment today will give you a leg up. These 4 things aren’t the end all to blogging, they are simply a place to start and build forwards.