Labels are so important when it comes to product branding, and most companies that want to increase their sales should be mindful of how they label their products.  

Sometimes, all that is needed for a product to do well in the market is the way its packaged. A label says so much about a product, and it gives customers their first impression of that product.

According to psychologists, packaging or labeling might be as essential for the sales of a product as much as the product itself. Many people buy more of what is pleasing to the eyes and usually not because they have tested and tried the product. For startups, the product packaging is essential, and this can be a determining factor in the success of the business. Although startups should thoroughly consider packaging, it is also vital for well-known companies to repackage their products once in a while.

We see big bottling companies trying to repackage their products all the time. What this does is keep them in the mind of the consumer, and upholds their brand recognition. Repackaging often results in increased sales because this new label, if created and branded effectively can subconsciously create interest or make an old product seem new and exciting again.

Of course, your products should be the focus of your work, but it is also essential to note the first impression customers are getting when seeing your products label; A great product can be undercut by an underwhelming cover. When deciding the package to use for a product, businesses should consider who their customers are and what type of packaging will appeal to them more. In other words: cater to your target market.

It is essential to know that even though packaging goes a long way in acquiring that customer, how good the product itself keeps them coming back for more. Strengthening your brand identity by sharing your products successes  across multiple marketing channels is an important part of how customers will perceive your product and its packaging.

What is the difference between Website hosting, Email mail hosting, and Domains?


Many do not know the difference between website hosting, email hosting, and domains. In fact, the term email hosting might not be as familiar as the other two terms, and it might sound new to some.

If a website is hosted, it means that this website has space on a server where it is stored.  That is, an internet service provider provides the site with an area on the internet. It does not matter what the websites are for, the process of getting hosted on a server is the same for all websites. For any site to be accessible on the internet, it means that a server has hosted it. The services that come with hosting a website includes bandwidth, memory space, and technical support depending on what package your internet service provider provides.

There are different types of web hosting plans and this depends on the ISP (internet service provider) that is being used. Some of the services include email hosting and domain registration services.

Email hosting like web hosting means that there is a space on a server where your emails can be stored. Companies and organizations require email hosting services so that they can have private email accounts for their staff. These services are also provided by ISPs just like web hosting. Some mail hosting services offered include unlimited email accounts, branded email address, anti-virus filters, firewalls, and anti-spam. Emails are encrypted so that they cannot be hacked or tampered with by hackers.

Domains, on the other hand, are unique addresses that are owned by individual websites on the server. Before a site can be hosted on a server, it needs to have its unique address which is popularly known as IP address. The domain address is how people find a business or company online, and this is what helps the server deliver these websites upon search. If a company wishes to host their website, they need a domain, and if they do not have one, it will be purchased for them by the hosting company.

Web hosting, email hosting, and domain are essential knowledge for a business owner who needs a website on a server.